*Trained under https://ilovecreatives.com/ ilovecreatives’ Graphic Design program.
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Branding Idea
This is a practice of imaging a real branding practice. In this section, I will showcase the process of brainstorming a brand idea to the real Logos, color palette, packaging and social campaigns.
Brand Proposal
Imagine I have a flavored milk brand.
It should be an avant-garde flavored milk brand brings both health and uniqueness.
[Solve the Problem]: The flavor of the milk product was too limited and old fashioned. The young people seek a certain kind of milk product with distinct flavor, intriguing stories, plus good quality and health ensured.
[Provide Solution]: ‘Unimilkii’ is a brand of a series of dairy products that sells a unique way of living with the milk that is cool, fun and healthy.
[Add “Secret Sauce”]: Our brand focuses on the most avant-garde flavor on the internet and makes it approachable to everyone.
Mission of the brand:
[Make milk cool, fun, and boldly flavored.]
Brand Audit
A series of presentation pages in order to present and show how this brand functions and works.
LOGOS/Moodboards
Sample Results
Color Palette
1. A MIXTURE OF FOOD AND MILK: Very weird… but it’s not real.
2.MELON MILK FLAVOR: Nostalgia pick.
3. MILK BEER FLAVOR: My personal choice.
4.BANANA FLAVOR: Old fashioned flavor with bold packaging.
Poster Design (personal projects)
These two variations show a combination of ‘Objective Poems’.
Poster for Emotion Hazard II (it’s my most recent stop-motion film).
Another geometric, spacial poem. I explored the relationship of depth, color and texture.
NIKKO ZIXUAN ZHOU 