An App Opening Sequence for Quilly ：
Keywords: isolated—a warm welcome—’Quilly’
Purpose: The sequence emphasizes the contrast between isolation and fullness, coldness and warmness. The goal is to strengthen the idea of ‘family like welcome’.
Storyline: A girl who feels lonely and aimless walks into a jungle. She pushes aside the foliage, and in front of her appears a cluster of warm houses, with flowers in bloom and trees growing. The camera quickly moves through the doors of these houses. After a burst of light, the “Quilly” logo appears.
Animation-Ful version
Updates 4.30
–From detailed, mundane-oriented house decorations-to highly abstracted architecture–
-move to illustrator-
-get composited and animated in Aftereffect-
Animatic/Storyboard
Design Process
Character design
I was referencing Quilly’s established illustration and made this character accordingly. Adding a bit of outdoor flavor but keep the character simple.
Transition Scene Design
The patterns come from the brand’s visual guide book. I saw these little elements as crucial indicators of the picture the brand describes: a dynamic, fruitful campus life. That’s why I use them during the transitioning scene.
NIKKO ZIXUAN ZHOU 